My Exclusive Interview With Yung Joey

Written by Lin Dee

In late May, I was esctatic when Dennis, my client told me my request for an exclusive interview with Hong Kong superstar Joey Yung, his ambassador had been granted. I am a writer and my job specifically is to help my clients grow their businesses, brand and persuade sales. It's something I love to do and clients seem to love me back.

Dennis is a dynamic businessman and the owner of Herbalceutical Sdn Bhd. He has a line of pharmaceutical products in pharmacies throughout Malaysia and we have a great love of talking on how to make more money. When he told me Joey Yung would be coming for the launch of his star product NH Colla Plus, instantly, I knew what I had to do. I spoke to my Entertainment Editor (Star Publications) and she was fine with what I wanted to do so hooray!

So on that day, armed with my list of questions and my knee high boots, I set off to Prince Hotel with my little brother July where a huge press conference in Joey Yung and NH Colla Plus' honour was held.



Here comes the stunning Joey Yung to the mad click of cameras.



A close up of the HK Superstar. Cool getup, I gotta say.

Malaysia's Health Minister, Dato Leow Tiong Lai, Yung Joey and Herbalceutical CEO Dennis.

Herbalceutical's products are well recognized in the market and the fact that the Health Minister was there said plenty about the conpany's credibility. Well, speeches were made by the minister, CEO and of course Joey had her Q&A session with the reporters.

After all that, I was told by her handlers that my interview was up. We were led to a private room with plenty of handlers. I snuck in July who sat quietly and no one seemed to notice. So the little boy was present throughout the interview.

Well I gotta say, Joey Yung has unbelievably flawless skin. It's so poreless it's flawless. Everyone commented how beautiful her skin was. She seriously makes a good skin ambassador because her skin is so aspirational. She has good genes which she attributed to her mum. I couldnt help feeling so un-flawless with my dehydrated skin next to her. However, she's a really nice person. No airs and extremely friendly. Very unusual for a celebrity of her stature.  And she has beautiful Bambi eyes that make her look  doe-eyed.

Unfortunately I speak very little Cantonese and Joey Yung speaks even less English. I was given a translator and in the 20 minutes I was given, I did my best to fit in as many questions as possible. The annoying handler reminded me that my time was coming to a close, and I suddenly knew how an inquisitive journalist felt because I found myself ignoring her and pressing for an extra question. Joey obliged ever so nicely :)

Lovely Joey takes my questions through a translator.

 

There I am writing down my answers and doing what I do best :)

Well after all that fanfare, me and July along with the other members of the media headed to the coffeehouse where we had a wonderful buffet meal. Did some hobnobbing with Dennis and his family then.

Me and Dennis. We are business partners. I love it!



Me and my beloved Little Boy Jun. I love him!



Me and Jane, Herbalceutical's nutritionist and marketing exec. Super efficient girl!

It was a very successful event and Herbalceutical enjoyed a lot of publicity from magazines and newspapers after that. The Joey Yung campaign took on an aggressive approach in the next few months. Bilboards and advertisements are everywhere.

Me and Dennis came up with the tagline together. So proud when I first saw it in One Utama.



Ahhhh what pride. Here's to NH Colla Plus becoming the No 1 collagen drink in Malaysia. It already is.



In June, NH Colla Plus entered Singapore pharmacies. Right now, we're in talks with Jakarta and it's an exciting time.  Life is good as a writer. That's me and I love it.